Booster Clubs and Cause Marketing = 

A perfect Fundraising Combination



If you have ever been part of a booster club you understand that part of your goals and efforts require you to raise funds for you group or team. The problem – Raising funds is a thankless job that no one looks forward to and one that puts many of us out of our comfort zone.

Recently a new way of generating funds has been developed and used that benefits non-profit organizations such as a booster club and benefits a for profit company. Basically it is when a company is looking to do good for the community and do well for itself financially.

This new fundraising is called Cause Marketing.

It's a Win-Win situation.

A Cause Marketing solution allows you as a non-profit booster club to attach your cause to a product or group of products. There is a onetime setup to make this happen. From that point forward every time someone purchases one of those products you get a portion of the proceeds.

When compared to traditional fundraisers, this can save you in so many ways.

  1. You don't have any direct door to door sales requirement. You just need to let you membership know about the products and they can share with their friends and family.
  2. Your members and those they know are no longer pressured to purchase overpriced popcorn or unwanted items just to show their support. Cause Marketing products are things that you use already. So your supporters only have to redirect their spending, not increase it.
  3. Some Cause Marketing companies provide you with a personal website for supporters to use to make purchases.
  4. And unlike traditional fundraisers, you will not have to worry about handling money or inventory – storing or delivering. The Cause Marketing Company takes care of all that and then just sends you a check each month.

Cause Related Marketing creates a sustainable, perpetual form of income for you non-profit group. It runs year around, 365 days a year and 24 hours a day. And you can still do your other fundraisers if you want to. But after you see how easy this is you probably won't want to go back to the hassles of traditional fundraising.

There are several important things to look for when choosing a company and a cause related marketing partnership.

  • Does the Company have an ethical and stable history?
  • What types of products do they offer? Is it something you want your group to be associated with?
  • Are there any financial requirements for your booster club? (i.e. setup fees, webpage fees…)
  • Do they offer online sales or a webpage for your group to use?
  • Do they provide you with actual human contact in case your booster club or any of its members has a problem or question?

Don't forget that you have a reputation to uphold and a certain responsibility to the group you are supporting. Generating funds is a good thing, but doing it the right way is a better thing.

If you are ready to get started and would like to know more about a Company that is ready to support your booster club and the team you support, contact me and I can answer your questions and help you present this idea to your board and your membership.

Put you focus back on helping your cause and not on running a fundraiser.












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