Cause Marketing Partnership - Part I
Marketing has become a great way for NonProfit Organizations to
generate the funds they need.
how it can benefit your organization in this 3 part series.
getting to this page you are one step closer to setting up a cause
marketing partnership and you are now on the right track
to get your non-profit group the funds it needs.
Over the next few pages you will be reading
Cause Marketing is...
benefits of this particular partnership...
to get started and what to expect once you sign up...
Cause Marketing is defined as a type of marketing involving the
cooperative efforts of a "for profit" business and a non-profit
organization for mutual benefit.
The goal of Cause Marketing is "Do Well by Doing Good". In
other words create a win-win-win situation for non-profits, their
supporters, and the corporations that supply the products.
Cause Marketing began over 30 years ago and some of the better known
Marketing has been around for a long time, it has been used mostly on a
national level and has not been an option for the small, local
non-profits that are working on a local level.
Express and the Statue of Liberty Restoration
and Komen's Search for the Cure
and the American Heart Association
Things have now changed for the better and the Shaklee Corporation, the
#1 nutritional company in the U.S., is giving all non-profit groups the
opportunity to have their own cause marketing partnership.
But why would you want to start something new like Cause Marketing?
Take a look at these statistics:
of Americans (aged 13 to 25) would switch from one brand to another
brand of a comparable product if the latter brand was associated with
want to feel a connection to an issue and a nonprofit while fulfilling
their personal needs
percent say practical incentives for involvement, such as saving money
or time, are important
find emotional incentives for involvement, such as it making them feel
good or alleviating shopping guilt is important
are paying more attention to cause messages, and as a result, are more
likely to purchase.
80 percent (78%) of new media users (ie the internet) interact with
companies or brands via new media sites and tools (ie websites)
of consumers have purchased a product associated with a cause during
the past 12 months
Americans stated they were more likely to lend support and advocate for
a charity upon learning about its corporate partnerships
- 45% would be more likely to donate money if they knew about the
9 out of 10 Americans said it was important for business and
non-profits to cooperate in order to solve pressing social and
you can see how many people are ready to give, they just need an easy
way to give that lets them feel good about themselves while still
allowing them to get the products they need for their everyday lives.
Part II - shows how Shaklee and its large product selection fulfills
all the requirements for a highly effective cause marketing partnership.
Here to Read Part II or feel free to do some more research, ask
me a question, or get signed up for your own Cause Marketing
ADD TO YOUR SOCIAL BOOKMARKS:
Part I: A Cause Markting Partnership
II: A Cause Marketing Solution
III: Get Started Now
Cause Marketing Video - All the info with a lot less reading :-)