Successful Cause Marketing
Will the Average Consumer Change Their Buying Habits
to Support a Non-Profit Organization?
Cause Related Marketing has been receiving a lot of attention as it becomes the new "in" thing to do. Many companies as well as Non-Profit organizations are joining together in partnerships to create a mutually beneficial partnership.
If you are a non-profit group and are thinking about trying out this new way of generating funds but you are unsure of how it works or if it really does work the following statistics might be of interest to you.
Cause Marketing campaigns really do have an impact on the perception and behaviors of the general public. So not only will you have the opportunity to increase your fundraising capabilities through sales to your group members and those immediately close to you, but you can create sales, and therefore funds, from consumers throughout your area and really expand to a more national and even global scale.
Take a look at these statistics on consumer habits and values:
So you can see that people are ready to support a good cause. They want to do their part to help Non-Profit organizations. A Cause Marketing solution gives everyone the chance to do good and support those in need. By redirecting spending to products that are similar in price it doesn't place a financial burden on the average consumer so it creates a win-win situation. Consumers get what they need and they feel good about it because they are lending support and Non-Profits get the support they need without burdening their community.
Now that's the kind of Fundraising I like – One that makes Dollars and Sense!